Join our product experts as they unveil the Fall '26 Launch, where AI prospecting tells your story like you do, personal lines quotes run before you ask for them, and loss data shows up in every prospect and renewal conversation without extra work. This quarter's releases are built around one outcome: giving producers, agents, and carriers the competitive edge they need to win more business, keep more accounts, and grow more relationships. Every feature this puts the advantage where it belongs: in your hands, before the conversation starts. You'll get a complete look at everything that’s been shipped recently. 

Here are a few of the highlights: 

AI Spotlight: Apex MCP Skills Library 

In one word, MCP is access. MCP lets AI access data and software it otherwise couldn’t. Prompts are how we tell AI what to do. So, what are skills? Skills are specific instructions that tell AI exactly how to complete a task like:  

• Create a renewal x-date prospect lists.
• Build an EB annual notice packet.
• Audit your book of business for missing or duplicate records. 

A standalone prompt is a great way to get quick answers. A prompt that triggers a skill is how you power your workflows with consistent, high-quality results. The Apex MCP Skills Library further enhances insurance distribution running on Zywave Apex. 

AI prospecting that tells your story at scale. 

Producer Agent received some major improvements in October. New personalization features allow you to tell your story, in your voice, in every email. Include what sets your agency apart, proof points, topics to include or avoid, specific writing guidelines, and your content. More authentic emails mean more responses, more meetings, and more deals.

•  Updates to Ideal Customer Profiles (ICPs) let you send emails to more prospects: 
  • Add contacts to existing ICPs so you never have to build the same one from scratch.  
  • ICP contact limit has expanded from 250 to 1,000.  
  • Every contact includes specific context on why they’re included.
  • A new proprietary recommendation engine gives you better lists to target. 
• Homepage enhancements showcase your top-engaging prospects with emails and phone numbers, so you can easily step in when a lead is warm. 

Loss intelligence in every conversation. 

Walk into every prospect meeting with something your competitor didn't bring: Zywave's commercial loss data, right inside the AI tools you already use, through the Zywave Apex™ MCP. No custom integration. No extra steps. Loss profiles, peer group comparisons, and case-level detail that changes the conversation before anyone else gets in the room. 

Personal lines quotes that run before you ask.