84% of employers say they want to hear from their broker at least monthly — but when they need answers on compliance deadlines, HR policy changes, or drug pricing, most of them aren't waiting for you to send something. They're finding it themselves. 
 
Built for brokers, agency leaders, and account managers who want to turn content into a competitive advantage, this session features Zywave's Senior Director of Content Development sharing real engagement data showing which topics employers are actively consuming right now, where broker and client interests align (and where they don't), and which Q2 deadlines are already driving client behavior currently and beyond. You'll walk away with a framework for using content to lead every client conversation instead of reacting to it. 
 
What you'll learn: 

• Which compliance, insurance, and HR topics are trending with employers right now
• Where broker and client content interests align — and where they diverge
• The Q2 deadlines already driving client behavior 
• A practical framework for using content to stay ahead of every client conversation 

The question isn't whether your clients are consuming content, but whether it's yours. Register now! 

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