Traditional agency marketing ran on instinct. The playbook lived in one person’s head, and everyone else improvised. That model is breaking down. 
 
AI is removing the trade-off between personalization and volume. Targeting is moving from broad guesses to specific intent signals. Renewals are becoming a retention moment rather than a back-office process, as more clients shop their policy than ever before. 
Most agencies know this. Very few have acted on it. The 2026 Big “I” ACT Tech Trends Report found 68% of agencies plan to expand their AI use this year, but only 8% have AI embedded in their daily workflow. The gap is not interest; it is knowing which two or three things to actually do. 
 
That gap matters most for smaller agencies. Hiring is hard and getting harder, which means growth must come from the people already on your team working differently. 
 
Join Zywave’s Amanda Arnold and Indium’s Kat Ternes at 2pm CT on October 21 for 45 minutes on: 

• How agencies are making AI work, and how they decided where to start
• Prospecting and marketing in practice: defining your Ideal Customer Profile, scoring and prioritizing leads, and personalizing outreach and campaigns at volume - without adding headcount
• The AI governance problem 55% of agencies have not solved yet, including data privacy and compliance concerns your E&O carrier will ask about  

Bring your questions. We are saving the last 10 minutes for them. 
 
Every attendee receives a free 30-minute agency marketing and growth review, a working session on where AI can take the most off your plate and what to do first.