2026 Broker Services Survey: 1,400+ Employers Reveal What It Really Takes to Keep Their Business
Wednesday, August 5
1:00 PM CT
Register Today
Every year, Zywave surveys employers across the country about what they actually want from their broker. This year, more than 1,400 employers weighed in on what drives their loyalty, what's falling short, and what would make them walk. Join us for the live reveal of the 2026 Broker Services Survey results and find out exactly where the gaps are between what clients expect and what brokers are delivering before your competition does.
What you'll learn:
- What actually drives broker selection, and what drives clients out the door
- Where the biggest gaps exist in HR support, risk management, and compliance services
- What the communication gap looks like, and when employers want to hear from you
- Why communication isn't just a nice-to-have, but a dealbreaker
- Concrete strategies for turning these insights into a competitive edge at your agency
Be the broker who sees it coming. Register now for a first look at the data shaping employer expectations in 2026, and walk away with strategies you can put to work immediately.
Meet the Presenters:
Ben Knapp
Team Lead, Benefits Content
Zywave
Ben Knapp is Team Lead of Benefits Content at Zywave with over 5 years of experience in benefits and HR. He holds an MBA and SHRM-CP certification. At Zywave, he leads market research and the development of employee benefits resources and content that help brokers provide value to employers and strengthen client relationships.
Josh Bradford
Senior Market Analyst, Content Development
Zywave
Josh Bradford is a Senior Market Analyst at Zywave with more than 20 years of experience in the property and casualty insurance industry, working as both a broker and in the insurtech space. At Zywave, Josh develops content on risk management, commercial coverage, and industry market trends for brokers and insureds.
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